Facebook Launching Paid EU Version , to Comply With Privacy Laws.
On October 30, Facebook announced a new, advertisement-free, paid version of Facebook and Instagram in Europe.
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On October 30, Facebook announced a new, advertisement-free, paid version of Facebook and Instagram in Europe.
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Starting in November, users in Europe can subscribe for 9.99 euros a month on desktop or 12.99 euros on mobile devices.
NBC reports that the new subscription service comes after the EU's top court told the company it must obtain consent before showing users ads.
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We believe in an ad-supported internet, which gives people access to personalized products and services regardless of their economic status.
But we respect the spirit and purpose of these evolving European regulations, and are committed to complying with them, Meta statement, via NBC.
We believe in an ad-supported internet, which gives people access to personalized products and services regardless of their economic status.
But we respect the spirit and purpose of these evolving European regulations, and are committed to complying with them, Meta statement, via NBC.
The strict data privacy laws reportedly restrict Meta's ability to tailor advertisements by tracking the online activity of its users.
According to a news release from Meta, users who choose not to pay are giving their consent to being shown ads under the new subscription model.
Meta added that users who subscribe will also not have their personal information used for tailoring ads.
The option for people to purchase a subscription for no ads balances the requirements of European regulators while giving users choice and allowing Meta to continue serving all people in the EU, EEA and Switzerland, Meta statement, via NBC.
Initially, users' ad-free subscriptions will be applied to all accounts linked to their Accounts Center, which means the ad-free experience will be available across profiles.
However, after February, an additional 6 euro fee will be charged on the web and an 8 euro charge will be applied on mobile for each extra account.
However, after February, an additional 6 euro fee will be charged on the web and an 8 euro charge will be applied on mobile for each extra account
