The former boss of WPP says creativity is at the centre of what his new company, S4 Capital, does but admits the nature of creativity has changed due to the rise of data.
The post Sir Martin.. Credit: Marketing Week - Published
According to a report by Reuters, Mark Read is poised to take the top job at ad giant WPP, facing the task of reshaping following the departure of high-profile ad-boss Martin Sorrell. The 51 year-old..
In April 2018, Sir Martin Sorrell resigned as Chief Executive Officer of WPP Group. This followed more than three decades spent at the helm of the multinational advertising and PR company. Credit: Mondaq - Published
Details of the advertising tycoon’s plan to take control of London-listed investment firm Derriston Capital are being sent to shareholders. Credit: MailOnline - Published Also reported by •thisismoney.co.uk
The news this week that Mark Read had been appointed CEO of WPP came after a painful interregnum following the abrupt departure of the charismatic Martin Sorrell after more than 30 years at the helm... Credit: PRWeek - Published
Just 24 hours after he was made chief exec, Mark Read said the empire built by his predecessor had become too unwieldy and needed to revamp its image to attract talented young recruits. Credit: MailOnline - Published Also reported by •thisismoney.co.uk
Sir Martin Sorrell has congratulated his successor, Mark Read, but reopened hostilities with his old company by claiming the five-month search for a new chief executive has been "a complete waste of.. Credit: PRWeek - Published
Sorrell, 73, emailed a message this weekend in his capacity as WPP's seventh-biggest shareholder to Read and his senior colleague Andrew Scott, the chief operating officer. Credit: MailOnline - Published
While Sir Martin Sorrell turned WPP into a huge corporate success story, its entire brand was defined by his personality. The switch to Mark Read offers an opportunity for WPP to create a corporate.. Credit: Marketing Week - Published
WPP has confirmed that Mark Read will become chief executive, replacing the firm's long-standing boss Sir Martin Sorrell, who left earlier this year in controversial circumstances. Credit: MailOnline - Published Also reported by •thisismoney.co.uk