Cracker Barrel Ignored Investor Warnings That Led to Rebranding Debacle

Cracker Barrel's 2024 rebranding, led by CEO Julie Felss Masino, ignored investor Sardar Biglari's warnings of alienating core customers with a modern logo and $700M remodels. The move sparked backlash, boycotts, and a 15% stock plunge, erasing $100M in value. This highlights risks of disregarding tradition for innovation.