Cracker Barrel Logo Redesign Drops Uncle Herschel, Sparks ‘Woke’ Backlash

Cracker Barrel's 2025 logo redesign, removing the iconic "Uncle Herschel" for a modern look, sparked backlash from conservatives like Donald Trump Jr., who called it "woke." Aimed at attracting younger patrons amid declining traffic, the change caused a 7% stock drop. This highlights risks of rebranding in a polarized cultural landscape.