Amazon Unveils Alexa+: AI-Powered Assistant Launches in 2025

Amazon unveiled Alexa+ in February 2025, an AI-enhanced voice assistant that evolves from simple commands to proactive, conversational interactions using LLMs for tasks like planning dinners and integrating with smart devices. Free for Prime members, it faces competition, ad-based monetization, and privacy concerns. Ultimately, its success hinges on balancing innovation with user trust.