In Her Own Words: For Laura Forester, strategy is more than metrics

In a data-driven environment, it's easy to consider marketing a science. While Laura Forester embraces the science, she believes in the art of marketing and the people behind a successful strategy.  My journey in marketing and strategy has been shaped by resilience, curiosity, and a passion for people-first, culturally curious brands. The challenges I faced early in life (startling fact: I was only given a 70% chance of surviving having been born 11 weeks early) taught me that nothing is impossible.  My…