Hailey Bieber is selling her beauty brand in a deal worth up to $1 billion

Credit: Bang Showbiz

Duration: 01:25s 29 May 2025 0 shares 2 views

Hailey Bieber is selling her beauty brand in a deal worth up to $1 billion

e.l.f. Beauty is acquiring Rhode in a deal worth up to $1 billion.

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Hailey Bieber's makeup brand sold to e.l.f. in $1bn deal

Buyer e.l.f. Beauty calls it a "beautiful brand that we believe is ready for rocketship growth".

BBC News 28 May 2025