FIAT homages Disney ‘s 100th anniversary with an exclusive gift, by designing 5 theme-based versions of the new Fiat Topolino dedicated to Mickey Mouse.
The presentation of the five Topolino one-offs took place at Casa 500, on the fourth floor of the prestigious art institution “Pinacoteca Agnelli” where to experience a journey through art and time on the occasion of the 100th anniversary of Disney and the 95th anniversary of Mickey Mouse, and also the centenary of Lingotto.
To celebrate the captivating alliance, a traditional car event was not enough: it resulted in a project that involved two Design teams with different expertise having fun together to realize something magical that would have breached people’s hearts transforming “the Mouse” into a Muse.
Those unique Fiat Topolino represent a journey through time and art: from the time when both Topolinos were born, to today.
With the goal of creating something iconic that could bring two stars together.
To celebrate further Mickey Mouse and the Fiat Topolino, an exhibition of these 5 unique pieces, in collaboration with Pinacoteca Agnelli, will be set up in the North ramp of the Lingotto building.
Visitors to the shopping center will take a walk along the ramp and admire the 5 Fiat Topolino one-offs as they reach La Pista 500.
A beautiful combination in the name of creativity and popular culture.