Woke companies are hiring fools to do their marketing.
As they cater to the 1% or less of the population that looks at some ugly male in a bikini and goes 'Oooh', the vast majority of us just puke.
And now, we take action.
Bud no more, Target, Disney, hey you all want to play the grooming game and force your deviant world-view on us, we will avoid you like the plague.
How's that for a deal.
You can't make us give you our money.