Toyota Announces It Won't Run Olympics Ads, CEO Won't Attend Opening Ceremony.
Toyota Announces It Won't Run Olympics Ads, CEO Won't Attend Opening Ceremony.
Toyota made the announcement on July 19.
The company is a top sponsor of the Olympics.
We wanted to refrain from attending while people who were looking forward to the event cannot go now, Hideaki Honma, Toyota Representative, via CNN.
In-person spectators have been banned from Olympic venues in Tokyo in response to rising rates of COVID-19 due to the Delta variant.
Toyota will run its regular ads during the games.
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Representatives for the company claim no Olympics ads had been planned.
A spokesman for the Tokyo Olympics responded to news of the announcements made by Toyota.
There must be a decision by each company in terms of ... how they should be able to convey their messages to public audiences from [their] own corporate [perspectives], Masa Takaya, Tokyo 2020 Spokesman, via CNN.
The opening ceremony of the Olympics is set to take place on Friday, July 23