CNN Business reports that Nike stopped selling some of their products in China, after a fashion designer's support for Hong Kong protests incited a social media backlash.
According to The Financial Times, on Wednesday Nike pulled a line of sneakers produced in partnership with 'Undercover,' a Japanese streetwear label.
The line is led by designer Jun Takahashi.
Undercover faced tons of criticism over recent comments about Hong Kong protests against a controversial bill.
The bill would okay the extradition of criminal suspects to mainland China.
Demonstrators believe that the proposed law could also be used to deport activists or political targets from Hong Kong.
CNN explains, "Earlier this month, Undercover posted a snap of the protests to its Instagram Story, captioned "No Extradition To China." "Go Hong Kong," it added in Chinese." In a statement on Thursday, Nike said "that it had decided to remove some of its goods 'based on feedback from Chinese consumers.'" China is one of Nike's largest and fastest-growing markets, and their key manufacturing hub, with nearly a quarter of Nike's footwear and apparel being produced there in 2018.