‘Reinvention is the secret ingredient’: food brands harness 90s nostalgia with retro revamps

‘Reinvention is the secret ingredient’: food brands harness 90s nostalgia with retro revamps

Upworthy

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Millennial childhood staples such as Walkers and Nik Naks introduce new flavours amid pressure for brands to stay relevant Nostalgia for the 1990s might have reached its peak with Oasis back on tour this summer, but several of Britain’s best-known brands are also trying to make a comeback,…

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