
Inside Heineken’s limited-edition NA beer campaign at the US Open
This story was first published by Digiday sibling ModernRetail Heineken is betting on special limited-edition tennis-themed cans to drive more sales of its non-alcoholic beer during the U.S. Open tennis tournament. Last year, the limited-edition cans — called Heineken’s 0.0 L0ve.L0ve cans — sold…
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