Online Users Burn Labubu Toys Amid Demonic Possession Rumors

Users across social media have begun burning their Labubu toys following viral rumors that the plush figures are connected to a demon. The bizarre phenomenon was first reported by the British outlet joe.co.uk. One user, @jessicavibezx, posted a now-viral TikTok video showing her torching the toy over a bonfire. Her caption read: "Don’t buy Labubu—they’re cursed and will ruin your life." Meanwhile, users on the platform X (formerly Twitter) have begun spreading the theory that Labubu is linked to Pazuzu—an ancient demon of the wind with a humanoid body, lion or dog-like head, clawed limbs, and four wings. They also point out that Pazuzu appears in the horror classic The Exorcist, and have noted uncanny visual similarities between the demon and the Labubu doll.