TikTok might be working on a standalone U.S. app, but marketers aren’t sold on the idea – yet

TikTok is reportedly developing a separate version of its app for the U.S. — a contingency plan as pressure builds for ByteDance to divest. But for marketers, it raises more questions than answers. “I’d be curious to learn more about how the user data and ad stack and process will evolve, which…