What happens if 100% of local Realtors know who you are?

We all know what we need to do to grow our business. It’s about making meaningful connections and creating a network of people who know, like, and trust you—not just as a Loan Officer, but more importantly, as a person. Sounds easy enough. But how do you actually build that network? You can look for hacks and shortcuts to growing a referral-based business, but the truth is this: realtors are still our number one lead source—and they will be until the robots take over.