American Eagle stock jumps 6% as brand partners with Travis Kelce after Sydney Sweeney controversy

American Eagle Outfitters Inc. has partnered with Kansas City Chiefs star Travis Kelce, marking its latest high-profile marketing move. The collaboration, AE x Tru Kolors, features Kelce’s own brand and includes t-shirts, sweatshirts, sweatpants, and trousers. The tie-up follows widespread attention earlier this year surrounding the retailer’s campaign with actress Sydney Sweeney. American Eagle said […]