Cracker Barrel Logo Redesign Ignites Backlash, 15% Stock Plunge

Cracker Barrel's 2025 logo redesign, replacing its iconic bearded man with a simplified text version, aimed to attract younger customers but sparked fierce backlash on social media, drawing "woke" accusations and a 15% stock plunge. CEO Julie Felss Masino defended it as essential evolution. The controversy highlights rebranding risks in polarized times.