Apple loyalty softens with carrier switches but still outpaces Android

Apple's iPhone loyalty takes a small hit when customers switch carriers, but it remains stronger than Android even under pressure.

Apple's customer loyalty remains top notch

Consumer Intelligence Research Partners (CIRP) published new data in August 2025 showing how much Apple's U.S. sales lean on carriers. About three-quarters of iPhone sales go through AT&T, Verizon, and T-Mobile.

Those deals are often bundled with financing or promotions. Store staff play a big role in which phone a customer takes home.Continue Reading on AppleInsider | Discuss on our Forums