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Team GB

Brand for the Great Britain and Northern Ireland Olympic Team

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Team GB: Brand for the Great Britain and Northern Ireland Olympic Team
Team GB is the brand name used since 1999 by the British Olympic Association (BOA) for their Great Britain and Northern Ireland Olympic team. The brand was developed after the 1996 Summer Olympics, and is now a trademark of the BOA. It is meant to unify the team as one body, irrespective of each member athlete's particular sport. It forms part of a marketing strategy, where its brevity is seen as beneficial. The brand is seen as controversial by some, for focusing on Great Britain, at the expense of Northern Ireland, with critics suggesting it be changed to Team UK, something the BOA has so far rejected.


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Probe to investigate whether pattern of racial bias exists in England and Wales police forces

Inquiry comes following string of high-profile cases, including stop and search of Team GB sprinter
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Bianca Williams: Met refers Team GB sprinter stop-and-search

Footage of Bianca Williams and her partner being searched by officers has sparked controversy.
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Bianca Williams: Metropolitan Police refers itself to watchdog after stopping Team GB athlete's car

The Metropolitan Police has referred itself to the police watchdog over the actions of its officers in a stop and search involving athlete Bianca Williams.
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Team GB athlete accuses police of racial profiling

British sprinter Bianca Williams and her partner accuse the Metropolitan Police of racial profiling and acting violently towards them.
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'A torturous combination of steam room and sauna' - Team GB turn up the heat for Tokyo 2020

Team GB crank up the heat as they prepare for Tokyo 2020 in specially controlled conditions at their Bisham Abbey base.
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Olympic climber Shauna Coxsey's family keep her 'feet on the ground'

Representing Team GB in sport climbing is "so crazy and really exciting", says Shauna Coxsey.
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Tokyo 2020: Shauna Coxsey named as first Team GB sport climber

Shauna Coxsey is selected as Team GB's first sport climber for the inaugural event at the Olympic Games in Tokyo this summer.
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Izzy Christiansen targets Team GB Olympics spot after Everton move

Everton Women's new signing Izzy Christiansen says she will "give everything" to go to the Olympics with Team GB.
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Team GB women's football: What do we know six months out?

Great Britain will send a women's football team to the Tokyo Olympics - but have no warm-up fixtures in place with six months to go. So how is Phil Neville preparing Team GB?
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Team GB's only black swimmer: 'I understand why girls would quit over their hair'

Alice Dearing, one of Great Britain's top female marathon swimmers, looks at the barriers to swimming.
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Tokyo 2020 Olympics: Team GB medal count predicted to drop 'significantly'

Team GB are predicted to win 43 medals at Tokyo 2020 - 24 fewer than at the Rio Olympics in 2016.
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Sarah Storey in Team GB's 17-strong Para-cycling Road World squad

Reigning champions Sarah Storey, Katie Toft and Steve Bate are named in Great Britain's 17-strong team for the UCI Para-cycling Road World Championships.
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British Paralympic ski champion 'humiliated' after Sainsbury's deny him entry with guide dog

Team GB star says he will take supermarket chain to court over 'outrageous' treatment
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Team GB paralympic medallist denied access to Ryanair flight after pilot 'refused' to allow him on board

Exclusive: 'It felt cruel and humiliating,' says wheelchair user Matt Byrne
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