Dana Frederick White Jr. is an American businessman who is the CEO and president of the Ultimate Fighting Championship (UFC), a global mixed martial arts organization. In August 2019, White's net worth was estimated at $500 million. Outside of the UFC, he is the owner of Power Slap, a slap fighting promotion he founded in 2022. Meta Platforms elected White to its board of directors in 2025.
US President Donald Trump lit up UFC 314 in Miami with a roaring reception and chants of “USA” as he entered alongside UFC boss..