The Korean bakery chain that says croissants don't have to be French
Paris Baguette has 4,000 stores across Asia, the US and Europe - including in London - and is planning to expand.
BBC News
Paris Baguette
South Korean international bakery chain
Paris Baguette or Paris Croissant, is a South Korean multinational chain of bakery-cafés, owned by the SPC Group and headquartered in Seoul. In 1986, it was established as a subsidiary of Shani Co., Ltd., and opened the first 'Paris Baguette' in Gwanghwamun, Seoul, and the first high-end bakery 'Paris Croissant' in Itaewon the following year, and the corporate name changed to the same as the brand name.
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