RAM Trucks Europe took center stage thanks to the presence of a RAM 1500 Rebel at the EICMA Esports Arena, the flagship area of the 2023 edition.
The iconic model gathered interested parties and motoring enthusiasts, hosting VIPs and prominent guests in the two-wheel world inside its wide bed.
Simultaneously, the Esports Arena hosted the final of the EICMA Esports MX Championship, the competition between gamers organized by the event.
At EICMA, the top three contest finishers had the chance to compete against internationally renowned racers and VIPs in the Assetto Corsa playing field, and on Sunday, Nov.
12, a spectacular race was staged and streamed live on the official Twitch channels of EICMA and the ESPORTS Partner, with excellence commentary by Davide Valsecchi and Federica Masolin.