Hyundai Motor Company’s all-new SANTA FE SUV debuted through a digital world premiere with an ‘Open for More’ concept that conveys the model’s radical transformation centered on its new wide tailgate.
To commemorate the heritage and iconic significance of the SANTA FE brand, which spans from its first generation to the fourth, culminating in the recently launched fifth generation, the global launch event and the world premiere filming took place in the beautiful region of Santa Fe in New Mexico, the source of inspiration for the SANTA FE brand.
In the World Premiere Film, the all-new SANTA FE’s wide tailgate seamlessly connects the inside with the outside, expanding consumers’ everyday experiences.
The tailgate area, once a storage space, now becomes an open terrace that can be used to effortlessly enjoy the outdoors.
The fifth-generation SANTA FE enhances the midsize SUV’s city-friendly, adventure-ready appeal with a class-leading, terrace-like living space made possible by its longer wheelbase and larger tailgate opening.
The longer wheelbase also allows the new model to offer enhanced third-row seating.