Juul Seeks US Authorization , for New E-Cigarette , After 2022 Ban.
On July 19, Juul Labs announced it was seeking regulatory authorization for a new e-cigarette to sell in the United States.
On July 19, Juul Labs announced it was seeking regulatory authorization for a new e-cigarette to sell in the United States.
The new model "has age-verification capabilities and prevents the use of unauthorized refill cartridges," Reuters reports.
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The vaporizer has a unique Pod ID chip meant to stop the use of counterfeit cartridges.
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It also comes with an app to restrict underage access.
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The new e-cigarette is reportedly already for sale in the U.K. after launching in 2021 under the name JUUL2 System.
The new e-cigarette is reportedly already for sale in the U.K. after launching in 2021 under the name JUUL2 System.
Juul's latest application to the U.S. Food and Drug Administration seeks to sell tobacco-flavored pods with less than 2% nicotine concentration.
Last year, Juul products were banned in the U.S. after thousands of lawsuits surfaced, accusing the company of driving a teen vaping epidemic.
Last year, Juul products were banned in the U.S. after thousands of lawsuits surfaced, accusing the company of driving a teen vaping epidemic.
Since then, Juul has been fighting with the FDA to have its existing products approved.
Since then, Juul has been fighting with the FDA to have its existing products approved.
In the meantime, it has pursued additional filings to expand its line of e-cigarette alternatives while appealing the FDA's previous decision.
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In the meantime, it has pursued additional filings to expand its line of e-cigarette alternatives while appealing the FDA's previous decision.
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Altria, the owner of Marlboro, was a former investor in the leading e-cigarette maker.
Altria, the owner of Marlboro, was a former investor in the leading e-cigarette maker
