Wallace And Gromit makers and university academics launch mental health campaign
Wallace And Gromit makers and university academics launch mental health campaign

The makers of Wallace And Gromit have joined forces with a group of academics to launch a new mental wellbeing campaign.Award-winning independent studio Aardman Animations has worked with Loughborough University’s Storytelling Academy and a team of researchers to create the ‘What’s up with everyone' campaign, which features a series of films that look at mental health issues in young people.Five animated characters deal with loneliness, perfectionism, competitiveness, independence, and social media – five of the most common issues negatively impacting young people, according to the campaign’s research.