U.S. — Hungry?
Burger King is promoting the 'beauty of no artificial preservatives' with its new moldy burger ad.
The ad begins with someone making a fresh burger to the sound of Dinah Washington's song 'What Difference A Day Makes', and then uses a time-lapse showing it rotting over 34 days.
The fast-food juggernaut says the campaign is highlighting its decision to remove artificial preservatives from the product.
On Burger King's Twitter account they said: "The beauty of real food is that it gets ugly." It plans to get rid of preservatives from the burger served in all of its restaurants this year.