Welcome to Britain's most festive pub - which has been transformed into 'The Gingerbread Inn' with 60,000 fairy lights and a 22ft snowman made of beer bottles.
The Queen Victoria Inn on the Mendip Hills in Somerset has undergone a magical makeover inspired by Hansel and Gretel.
A team of four people took eight days to cover the exterior walls in gingerbread men, sweets, candy canes and 60,000 bulbs fed by 5km of wiring.
Landlord Mark Walton, 52, started the tradition four years ago in aid of the Children's Hospice South West charity and raised nearly £5,000 last year.
This year he has added a giant snowman in the grounds made out of 2,500 empty bottles.
Father-of-three Mark said: "When people see it they just say 'wow'.
People come from all over the world to visit us at Christmas.
"It's good for business and the charity does very well out of it.
"Seeing the photos is one thing but it's hard to comprehend the size of it until you're actually here.
"It's quite a sight and it's worth all of the hard work." Mark started the display in 2016 and with each passing year the display in the village of Priddy has grown in size.
He said this year's display is the biggest ever and has said it sees the Queen Victoria - or The Gingerbread Inn as it is known over the festive period - become the talk of the town.
The lights were officially turned on for the 2019 festive period on Sunday (24) night and will remain illuminated until early January.
Outside the pub he has placed two large buckets for people to leave donations and he said he hopes to raise £6,000 this time around.
The stunning display is hooked up to its own circuit board separate from the pub's main electricity supply.
Mark, a grandfather-of-one, said his pub gets so busy in December he no longer taking bookings for the whole month and describes how people travel for hours to see his lights.
He said: "Traditionally we are a country pub in the middle of nowhere and people do travel a long way to see us.
"It is amazing to look at.
I've known people travel up from Southampton and down from the midlands.
"When we did the switch-on it was great to see if all lit up for the first time.
I was taken back because it is awesome.
"We have covered every inch of the pub and at this time of the year it does become the centerpiece of the village." The Queen Victoria Inn is open from 12pm seven days a week.