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BMW CEO Defends Record After First Automaking Loss In Decade

Video Credit: Wochit - Duration: 00:40s - Published < > Embed
BMW CEO Defends Record After First Automaking Loss In Decade

BMW CEO Defends Record After First Automaking Loss In Decade

BMW CEO Harald Krueger defended his track record at the company's annual meeting.

Krueger highlighting BMW's luxury lead in the U.S. and growing sales through a Chinese downturn.

BMW is struggling alongside many other carmakers with a downturn in demand and record spending after years of growth.

After a profit warning last year, the world's second-biggest luxury carmaker after Mercedes-Benz had a tough start to the year, reducing momentum from an unprecedented model offensive to a whimper.

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