Here's how Astronomer used Hollywood to turn a

Here's how Astronomer used Hollywood to turn a viral disaster into a marketing win

Upworthy

Published 28 Jul 2025

Astronomer hired actor Gwyneth Paltrow as a "temporary spokesperson" in a promotional video. Giovanni Giannoni/WWD via Getty Images Astronomer went from a little-known tech firm to a global sensation this month. It began with a viral clip of its then CEO and head of human resources embracing at a…

Full Article

Here's how Astronomer used Hollywood to turn a viral disaster into a marketing win

Here's how Astronomer used Hollywood to turn a viral disaster into a marketing win

You might like