Airfare by algorithm: Delta leans into AI pricing — but is it a good thing?

Airfare by algorithm: Delta leans into AI pricing — but is it a good thing?

Upworthy

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What you pay for a Delta Air Lines ticket may soon depend less on timing and more on what an algorithm thinks you're willing to spend. About 3 percent of Delta's domestic ticket prices are now determined by artificial intelligence (AI), with plans to raise that to 20 percent by year's end,…

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