The CEO who never was: how Linda Yaccarino was set up to fail at Elon Musk’s X

The CEO who never was: how Linda Yaccarino was set up to fail at Elon Musk’s X

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In May 2023, when Linda Yaccarino, an NBC advertising executive, joined what was then still known as Twitter, she was given a tall order: repair the company’s relationship with advertisers after a chaotic year of being owned by Elon Musk. But just weeks after she became CEO, Musk posted an…

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