Online retailer Shein is latest to face strict European Union digital regulations

Online fast-fashion retailer Shein must face the European Union’s strictest level of digital regulations. The bloc said Friday that it added the company to its list of big platforms that need extra scrutiny. The EU’s Executive Commission said it formally classed Shein as a “very large online platform” under the 27-nation bloc’s Digital Services Act. It's an expansive rulebook designed to clean up online platforms and keep internet users safe. Shein is a low-cost online retailer that was founded in China but is now based in Singapore. It reaches customers mainly through its app. Because it has more than 45 million European users, Shein has to start obeying the most stringent requirements by August.