Krishna Kaliannan’s Diabetes-Inspired Rise of Catalina Snacks

Krishna Kaliannan, inspired by his Type 1 diabetes diagnosis, quit finance in 2017 to found Catalina Crunch, offering low-sugar, high-protein cereals and snacks. The brand grew rapidly, securing funding and retail expansion despite tariffs and economic challenges. Rebranded as Catalina Snacks in 2025, it continues innovating for health-conscious consumers.