Sunglass Hut’s CTV QR Codes Drive 15% Store Traffic Lift

Sunglass Hut's CTV campaign used localized QR codes in streaming ads on platforms like Hulu and Roku to boost brand awareness and drive store traffic, achieving up to 15% lifts in targeted markets. This success highlights CTV's potential for bridging digital and physical retail, with growing ad spend projected at 26% in 2025.