Roku Launches Ad-Free Howdy Streaming for $2.99/Month

Roku launched Howdy, an ad-free streaming service for $2.99/month on August 5, 2025, offering 10,000 hours of licensed content as an affordable alternative amid rising subscription costs and fatigue. It complements Roku's free ad-supported channel, targeting budget viewers. This move could pressure competitors to rethink pricing strategies.