X Offers 20% CPM Discounts for Aesthetic Ads in July 2025

X, formerly Twitter, launched discounted ad rates in July 2025 for "aesthetic" ads free of clutter like URLs, emojis, hashtags, and errors. High-scoring, minimalist ads receive up to 20% lower CPM to enhance user experience and promote cleaner feeds. This policy encourages brands to prioritize elegant, subtle content for better engagement.