AI, Anxiety, and the New Summer Shopper: How Tech and Uncertainty Are Redefining Consumer Trends

KPMG’s Summer 2025 Consumer Pulse reveals rising economic anxiety affecting spending, saving, and lifestyle habits. Consumers are increasingly cautious, prioritizing essentials and value. Social shopping and generative AI are influencing online purchasing, with nearly half using AI for search and recommendations. These trends are reshaping retail strategies and consumer engagement