Mera Bhai's 'Futureproofing' Video Is A Hazy, Surreal Watch
It's an off piste journey around London...
*Mera Bhai* isn't someone you can pin down easily.
Born in London but with extensive Indian roots, his childhood occupied spells in Italy, Albania, Saudi Arabia, Dubai and Nigeria.
As such, there's a worldly openness to his music, with new EP 'Future Proofing' cherry-picking colourful elements of Indian Carnatic, Arabic Rai, 70's disco, acid house, Detroit techno and tropicalia... amongst others.
The dazzling title track has just received the full video treatment, and it's a playful journey around London.
A film crew - led by director Niall Trask - follow Mera on his journey, and it's lo-fi feel has a playful quality to it.
Mera Bhai comments...
"In spirit, the track is about trying to find a balance between the push and pull of life’s responsibilities. I wrote it when I was in India on my escape from the UK and trying to balance constantly being on tour, my relationships, my job and my mental health, and still very much in the process of grieving lost family members."
"Fortunately, all aspects of my life have been incredibly forgiving to me, but this track feels like an apt representation of the push and pull of things."
Director Niall Trask adds: "Mera Bhai contacted my agent Desmond Wolf with an idea for a cooking show which I initially refused. After seven months of no work because of coronavirus I decided I might as well."
"As an artist I'm really interested in exploring difficult issues through my work. This piece allowed me to explore subjects such as toxic masculinity, environmental issues, fracking and body dysmorphia. Rather than through the mise-en-scène, I was able to tackle these issues once I was asked by press for a quote and realised I had nothing to say because my brain is empty, so I thought I would appropriate these subjects like everyone else in the world of music videos does."
An intriguing take on the song, 'Futureproofing' shows Mera Bhai to be a real one-off.
Tune in now.
Join us on the ad-free creative social network Vero, as we get under the skin of global cultural happenings. Follow Clash Magazine as we skip merrily between clubs, concerts, interviews and photo shoots. Get backstage sneak peeks, exclusive content and access to Clash Live events and a true view into our world as the fun and games unfold.
Buy Clash Magazine