No surprise - iPhone & iPad anchor Apple's ecosystem

It's no surprise that the iPhone and iPad now form the backbone of Apple's ecosystem. New data confirms that the Mac, once the company's flagship, continues to play a supporting role for a smaller slice of customers.

M3 MacBook Pro

According to the June 4, 2025 Consumer Intelligence Research Partners report titled "Rethinking the Apple Ecosystem," Apple customers in the 12 months ending in the March 2025 quarter overwhelmingly favored iPhones and iPads over Macs.
· 94% own an iPhone
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