In a landmark move set to shift UK TV advertising, Sky, Channel 4, ITV, and Comcast have announced their intent to launch a premium self-service video advertising marketplace. For the first time, small and medium sized businesses, or SMEs, will be able to run a single ad campaign across all three broadcasters’ platforms, simplifying access [...]
Full ArticleSky, Channel 4 and ITV launch first unified ad marketplace
City A.M.
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