Mike Ashley’s Frasers in talks to offload Missguided to Chinese fast fashion giant Shein

Mike Ashley’s Frasers in talks to offload Missguided to Chinese fast fashion giant Shein

City A.M.

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Mike Ashley’s Frasers Group is reportedly in talks to offload its online clothing brand Missguided to Chinese fast fashion giant Shein.  Frasers, which owns the high street favourites such as Sports Direct and Jack Wills, bought Missguided for £20m last year after it collapsed into administration.  As part of the rescue deal, the Manchester business kept [...]

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