‘It was either streaming, scrabble or lingerie’: Sales at Samantha Cameron’s favourite lingerie firm get 200 per cent pandemic boost

A UK-based lingerie and swimwear company once favoured by Samantha Cameron has seen a 200% spike in lingerie sales during the pandemic as customers looked to spice up their bedroom attire. The founder of Pour Moi said he saw customer numbers soar to help sales reach £31m in the 12 months to the end of [...]