The Insane Story of Hooters | How an April Fool's Joke Turned into a Global Brand
The Insane Story of Hooters | How an April Fool's Joke Turned into a Global Brand

Hooters was started by 6 friends with no restaurant experience but somehow managed to turn an April Fool's Day joke into a reality with an initial investment of just $140,000.

Hooter's flirts with the subtleties of being naughty but not too naughty, a type of art that sometimes gets it into trouble.

The history of Hooters is filled with battles both internally and externally even with giants such as the government.

Through it all it continued to experiment with several unique business ventures such as a casino hotel, airline, magazine and even a late night show.

This is the insane story of how Hooters defeated all the odds to become a restaurant empire with 420 locations that spans 42 states and 29 countries.