Polestar has inaugurated its new design studio in Gothenburg, Sweden, nestled in a dense forest adjacent to the brand’s global headquarters.
The dedicated facility provides a specialist home for up to 120 design team members, led by Maximilian Missoni, in an environment that combines modernist architecture with the brand’s clean, minimalistic Scandinavian aesthetic.
Born out of a historic former Volvo facility completed in 1984 by Italian Romaldo Giurgola and local architect Owe Svärd, the building has been fully upgraded while maintaining its unique architectural character.
Here, the Polestar Design team will continue to build on the brand’s new design language, previewed by the Polestar Precept and electric roadster concept cars, and carried into production with Polestar 3 which launched in October 2022.
Prime materials and details from the original 1980s construction sit juxtaposed alongside a high-quality, modern Scandinavian design from plans drawn up by Maximilian Missoni.
The new facility includes a specialist showroom area, clay working station, material and colour lab, auditorium and multiple digital studio spaces, management offices, VR rooms and meeting spaces.
Maximilian Missoni, Polestar’s Head of Design, comments: “When such care, attention to detail and material quality was so carefully considered at the point of construction back in 1982, it was important to me that we respected the original intentions when integrating our studio into the building.
We deliberately showcase the original structure and detailing, respecting the very fabric that gives it its unique character.