According to the company's website, ."PURA D’OR was created with the vision of transforming people’s lives through crafting organic, natural & plant-based products that are minimalistic and sustainable for Mother Earth".They aim to provide plant-based solutions to the toughest hair problems.All PURA D’OR products are free of harsh chemicals with no parabens or sulfates and are hypo-allergenic, color safe and gluten free.their products are also made with renewable energy in the U.S.and if that's not enough, PURA D'OR is working together with Eden Reforestation Projects to restore global forests.in addition to their commitment to plant 100,000 trees over the span of 10 months.they will also plant one tree for every bottle purchased on their website until they have planted 10 million trees in the next decade
