Last week, children’s toy store Build-A-Bear found itself in the headlines following a promotional campaign that backfired.
Stores rolled out a ‘pay your age’ day, in which parents could buy a.. City A.M.
In July, Build-A-Bear's "Pay Your Age Day" celebration ended early in chaos. However, the deal was ultimately a success for the chain. Sales boosted more than executives anticipated. Business Insider..
Build-A-Bear Workshop Inc's chief executive on Friday apologized to disappointed customers and offered an extended discount, a day after its one-day pay-your-age event prompted massive crowds and.. Reuters
Build-A-Bear Workshop Inc, the global stuffed-animal retailer, had to limit a popular pay-your-age event on Thursday as long lines stretched outside its U.S., Canada and UK stores and crowds clogged.. Reuters
The offer is across all collections in Build-A-Bear [Getty] A Build-A-Bear cuddly toy can be quite a pricey gift for children, but with an array of toys and clothes to dress them in the store is a fun.. OK!