Brazilian Beef and Coffee Prices Fall Amid Trump’s Trade Threat

Brazilian consumers are already seeing the effects of Donald Trump's proposed tariffs — and they're not complaining. Domestic prices for beef, fruit, and coffee have dropped, easing the burden on household budgets just weeks after Trump announced steep new duties on Brazilian imports. On July 9, the US President declared that a 50% tariff on Brazilian goods would take effect on August 1. Although the measure is not yet implemented, American wholesalers have already begun backing out of deals, leaving Brazil with an oversupply of goods once destined for export. According to data from the Center for Advanced Studies on Applied Economics (Cepea) at Esalq/USP, prices fell sharply in July for major export products like beef, oranges, and coffee. With shipments stalled, Brazilian producers rerouted goods to the domestic market, driving prices down.