On a roll: Who Gives a Crap toilet paper co-founder aims for ‘world domination’

Simon Griffiths on how the ethical Australian brand hopes to grow further after getting into the UK’s Tesco It has been ubiquitous in middle class British bathrooms since a flush of growth during the Covid pandemic. Now Who Gives a Crap is aiming to wipe out the Andrex puppy, Cushelle’s koala and…