Linda Yaccarino brought some advertisers back to X—but the real power was always with owner Elon Musk

Linda Yaccarino brought some advertisers back to X—but the real power was always with owner Elon Musk

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X-it. During Linda Yaccarino’s two-year tenure as CEO of X, one question dogged her leadership: how much power did she actually have? While Yaccarino led the social media platform as CEO, often it seemed the real decision-making came down to owner Elon Musk, who bought what was then Twitter for…

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